Your kids love Brain Quest®, now it's baby's turn! Imbued with the core value “It's Fun to Be Smart!®”, the My First Brain Quest board book program is Brain Quest at its best: not only making learning fun, but encouraging the kind of interaction between children and caregivers that makes early learning meaningful. My First Brain Quest: 123s is a delightful counting book with numbers 1 - 10 represented in a variety of ways, to reinforce comprehension of words, numerals, quantity, and value.