Lifebuoy Men, Lux Women  

Lifebuoy Men, Lux Women
Course Codes:  HIST 5211
Professor:  Danielle Kinsey
Duke University Press | December 1, 1996 | 298 pages
ISBN: 9780822317623

How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe.