Books written by Sasha Issenberg


February 9, 2016 | 128 pages
Today more people travel to Hungary for dental care than to any other country in Europe. The fascinating story of how Hungary became Europe's dental chair is a case study in medical tourism, which has become a growing multi-billion-dollar industry -- exploding in places as varied as India, Brazil,... More Info

The Victory Lab

Broadway | September 15, 2013 | 384 pages
An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized experiments, offering insight into the campaigns currently being run such political figures as... More Info

The Victory Lab

Random House LLC | January 18, 2019 | 357 pages
A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost.  More Info