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Feminism is so last century. Surely in today's world the idea is irrelevant and unfashionable? Wrong. Since the turn of the millennium a new feminist movement has emerged to challenge these assumptions. Based on interviews with thousands of women, Reclaiming the F Word reveals the what, why and how of today's feminism, from cosmetic surgery to celebrity culture, from sex to singleness and in this new edition the effects of possibly the worst economic crisis ever. A generation defining book demanding nothing less than freedom and equality, for all.