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Written by David Usher, the award-winning musician and founder of CloudID Creativity Lab in Montreal, this book is based on his wildly popular speaking engagements. Usher believes creativity is in our DNA; it's in everyone, not just the creative class. This book helps readers reignite creativity in their day-to-day lives. At David Usher's idea incubator, CloudID Creativity Labs, there is a sign on the wall that reads: “Dream Big! Let the Elephants Run!” The slogan is a reminder for people to hold a place in their minds for creativity, where big ideas can form and one's imagination can run free. We all start our lives as creative beings but for many, that spark of creativity becomes lost over time. How do we jump-start our creative process as adults? How do we follow through with our ideas and turn them into reality? Based on Usher's popular speaking engagements, Let the Elephants Run is an essential guide to helping people to reconnect with their imaginations and nurture their creativity in a tangible way. A mix of personal anecdotes, inspiring quotes, and professional examples from the world of music, art, technology, science, and business, this full-color book includes photographs, artwork, and illustrations throughout.
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