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John Robbins awakened the conscience of a nation and spearheaded a movement with this book, as Rachel Carson had before him, and as Michael Pollan and Eric Schlosser have done in his wake. Robbins revealed the inhumane conditions under which food animals are raised and his insights into the moral price we pay for this system of suffering are unparalleled. Drawing a clear line between a meat-based diet and both contemporary medical conditions and ecological crises, Robbins, in what Frances Moore Lappé called ?a tender, not strident voice,” makes perhaps the most eloquent argument for vegetarianism ever published. Robbins walked away from his family business ? the Baskin-Robbins ice cream empire ? to pursue his dream of a society healthy because it practices ?compassionate stewardship of a balanced ecosystem.” By pioneering our understanding of ?the Great American Food Machine,” he has done more than most to realize that dream.
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